EXPLORING THE LINK BETWEEN CONSUMERS’ ENGAGEMENT AND E-WORD OF MOUTH IN SOCIAL MEDIA BRAND COMMUNITIES: A PATH ANALYSIS
Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.494-500
SOCIAL MEDIA MARKETING AND CONSUMER-BASED BRAND EQUITY: THE ROLE OF BRAND EXPERIENCE AMONG MILLENNIALS IN ONLINE FASHION COMMUNITIES
Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.79-80