KOREASCHOLAR

THE ROLE OF MARKETING COMMUNICATION TOOLS IN PROVIDING A STRATEGIC PLATFORM TO AMPLIFY EMPLOYEE VOICE AND ENHANCE SOCIAL JUSTICE WITHIN THE FASHION SUPPLY CHAIN

Erica Charles, Helen Goworek, Amy Benstead, Victoria Stephens

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.430

WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS

Angie Lee, Te-Lin Doreen Chung, Olivia Johnson

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.156

THE EFFECT OF OLYMPIC VIEWING AND SOCIAL COMMUNICATION ON SOCIAL CAPITAL: FOCUSING ON THE MODERATED MEDIATING EFFECT OF VIEWING VOLUME AND VIEWING DIVERSITY

Kihan Kim, Jongho Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.378

EFFECTS OF SOCIAL MEDIA COMMUNICATION ON PURCHASE INTENTION OF ENDORSED FASHION PRODUCTS – A MODERATED MEDIATION MODEL

Jennifer DeVita, Bruno Schivinski

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.167-177

HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION

Xiaoming Lu, Raffaele Filieri, Mizan Rahman

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.105-128