KOREASCHOLAR

DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA

Yingyu Li, Shin’ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.328-333

MEASURING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: TOWARDS A MORE QUALITATIVE AND COMPREHENSIVE APPROACH

Othman Boujena, Bruno Godey, Isabelle Ulrich, Aikaterini Manthiou, Daniele Pederzoli, Raffaele Donvito, Gaetano Aiello, Valentina Mazzoli

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.229-230

EXPLORING SOCIAL INTERACTION OF AI ROBOT ON EMPLOYEE ENGAGEMENT

Diogo Neto, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.182-184

CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA

Jennifer Murray, Alexis Barlow, Noreen Siddiqui

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.466-470

EXPLORING THE LINK BETWEEN CONSUMERS’ ENGAGEMENT AND E-WORD OF MOUTH IN SOCIAL MEDIA BRAND COMMUNITIES: A PATH ANALYSIS

Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.494-500

SOCIAL MEDIA MARKETING AND CUSTOMER ENGAGEMENT IN THE ITALIAN FASHION INDUSTRY: EVIDENCE OF AN EMPIRICAL RESEARCH

Virginia Fani, Romeo Bandinelli, Monica Faraoni, Rinaldo Rinaldi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.326-332