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Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.51-55

EXTENDING THE LUXURY EXPERIENCE TO SOCIAL MEDIA – CO-CREATION OF BRAND IDENTITY IN A BRANDED EXHIBITION

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Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.266-267

LUXURY AND SOCIAL MEDIA: CRAFTING BRAND IDENTITY THROUGH FACEBOOK POSTS

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Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.506-508