KOREASCHOLAR

HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION

Xiaoming Lu, Raffaele Filieri, Mizan Rahman

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.105-128

THE INFLUENCE OF TWO COMMUNICATIONWAYS BY SOCIAL MEDIA TOWARDS WORD-OF-MOUTH MARKETING IN CHINA: AN AGENDA FOR RESEARCH THEMES

Minyi Chen, Yang Sun, Zhongju Liao

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.81-82

LUXURY BRANDS SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON BRAND EQUITY AND CONSUMERS’ BEHAVIOR

Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Joonas Rokka, Gaetano Aiello, Raffaele Donvito, Rahul Singh

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.68