KOREASCHOLAR

INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS

Sanghee Kim, Hyo Jung (Julie) Chang, Leslie Cuevas

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.652

THE ROLE OF SOCIOCULTURAL FACTORS IN SAUDI CONSUMERS’ ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTIONS WITHIN THE CLOTHING INDUSTRY: A SYSTEMATIC LITEARTURE REVIEW

Lamis Sultan Aldawish, Dulekha Kasturiratne, Jonathan Lean, Shaofeng Liu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.639-649

EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA

Daniela Langaro, Mariana Vicente Cintra, Catarina Marques

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.510-515

LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING

Serena Rovai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.497-499

DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA

Yingyu Li, Shin’ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.328-333

‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION

Beatriz Casais, Ana Maria Soares, Mafalda Abreu, Doina Lungu, Jorge Rodrigues

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.212

WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS

Angie Lee, Te-Lin Doreen Chung, Olivia Johnson

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.156

THE RISE OF THE DEINFLUENCERS: PERCEIVED SIMILARITY AND EMOTIONS IN ADVOCATING SUSTAINABLE CONSUMPTION ON SOCIAL MEDIA

Gina Tran, Khaled Aboulnasr

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.155

A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS

Meltem Kiygi-Calli, Ezgi Merdin-Uygur, Abdullah Önden, Maryam El Oraiby

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.148

SUSTAINABILITY IN FASHION MANAGEMENT: A SOCIAL MEDIA PERSPECTIVE ON MAINSTREAM FASHION GOVERNANCE IN THE UK

Nkosivile Madinga, Siphiwe Dlamini, James Lappeman

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.132-138

ANALYSIS OF SOCIAL MEDIA ADVERTISEMENT

Hidehiko Dejima

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.386-391

MEASURING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: TOWARDS A MORE QUALITATIVE AND COMPREHENSIVE APPROACH

Othman Boujena, Bruno Godey, Isabelle Ulrich, Aikaterini Manthiou, Daniele Pederzoli, Raffaele Donvito, Gaetano Aiello, Valentina Mazzoli

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.229-230

THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON SHORT-FORM VIDEO SOCIAL MEDIA

Hao Zhang, Gongming Duan

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.157-159

STUDY ON THE INFLUENCING OF SOCIAL MEDIA INFLUENCERS ON ADVERTISING VALUE: THE MODERATING EFFECT OF PARASOCIAL RELATIONSHIP

Chunlin Yuan, Shuman Wang, Yue Liu

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.156

PROMOTING BEAUTY PRODUCTS IN SOCIAL MEDIA: EFFECTS OF ENDORSER CHARACTERISTICS AND SOCIAL DISTANCE

Yung Kyun Choi, Ruo Nan Zhang, Eunyoung Christine Sung

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.87-90

INFLUENCER ADVERTISING ON SOCIAL MEDIA: IMPACT ON PURCHASE DECISIONS OF LUXURY FASHION BRANDS

Aniruddha Pangarkar, Shelly Rathee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.37-41

THE IMPACT OF MORTALITY SALIENCE ON CONSUMERS’ RESPONSES TO LUXURY BRAND ADVERTISING EMBEDDED IN A CRISIS-INDUCING SOCIAL MEDIA CONTEXT

Shu-Chuan Chu, Tao Deng

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.35

SELF-PRESENTATION PATTERNS AND FASHION CONSUMPTION BEHAVIOR: NEW INSIGHTS FOR SOCIAL MEDIA MARKETING

Lena Cavusoglu, Melike Demirbag-Kaplan, Ece Cam

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.836-855

ARE NEW DIGITAL INFLUENCERS RUINING YOUR BUSINESS? THE EFFECTS OF NEGATIVE WORD-OF-MOUTH INITIATED BY SOCIAL MEDIA NEW INFLUENCERS IN FASHION ON CONSUMERS´ INTENTIONS TO PURCHASE AND RECOMMEND THE BRAND

Daniela Langaro, Sandra Maria Correia Loureiro, Ana Beatriz Paula

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.799-803

HOW B2B MARKETERS CAN UTILIZE SOCIAL MEDIA AND GAIN INTELLIGENCE THAT IS USED TO DEVELOP SUSTAINABLE CUSTOMER RELATIONSHIPS IN THE FASHION INDUSTRY

Yang-Im Lee, Peter Trim, An Vu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.720-721