KOREASCHOLAR

SELF-PRESENTATION PATTERNS AND FASHION CONSUMPTION BEHAVIOR: NEW INSIGHTS FOR SOCIAL MEDIA MARKETING

Lena Cavusoglu, Melike Demirbag-Kaplan, Ece Cam

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.836-855

CAN BRANDS RECOVER FROM CONSUMER BACKLASH ON SOCIAL MEDIA CAUSED BY RACIALLY INSENSITIVE ADVERTISING AND MARKETING COMMUNICATIONS CAMPAIGNS?

Hyunsun Yoon, Jenny Ma, Guiohk Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.584-588

USING NEURAL TOPIC MODELING TO EXTRACT MARKETING INTELLIGENCE FROM SOCIAL MEDIA REVIEW

Byeongdo Yoon, Eun-Ju Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.451

EXAMINING THE EFFECTIVENESS OF FASHION MARKETING ON SOCIAL MEDIA: AN EXPERIMENT ON INFLUENCER’S REPUTATION, POST TYPE, AND ONLINE EWOM VALENCE

Jie Meng, Yik Shun Ma

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.35

WHAT AND HOW TO TALK: THE VALUE OF FASHION OPINION LEADERS’ NARRATIVE STRATEGIES IN CULTIVATING EWOM MARKETING

Shuang Zhou, Liz Barnes, Marta Blazquez Cano, Helen McCormick

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.611-612

CELEBRITY ENDORSEMENT ADVERTISING IN SOCIAL FASHION MARKETING ACTIVATES CURIOSITY, REWARD CIRCUITRY AND ENHANCES VISUAL ATTENTION

Jing Zhang, Eun-Ju Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.449-450

DO FASHION BLOGGER CONTENT CATEGORIES ATTRACT SOCIAL NETWORKING SITE USERS’ ATTENTION IN CHINA?

Jiayan Huang, Yao Yao, Rosy Boardman, Claudia Henninger, Delia Vazquez

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.315-322

SOCIAL MEDIA BASED LUXURY MARKETING: ARE ACTIVITIES ON SOCIAL MEDIA CAPABLE TO TRANSMIT LUXURY BRAND HERITAGE AND EXCLUSIVITY TO CUSTOMERS?

Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei, Yoko Sugitani

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.242-244

ENHANCING THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING: THE DUAL IMPACT OF BRAND PAGE SATISFACTION AND BRAND LOVE

Sanga Song, Hye-Young Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.83-84

THE INFLUENCE OF TWO COMMUNICATIONWAYS BY SOCIAL MEDIA TOWARDS WORD-OF-MOUTH MARKETING IN CHINA: AN AGENDA FOR RESEARCH THEMES

Minyi Chen, Yang Sun, Zhongju Liao

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.81-82

SOCIAL MEDIA MARKETING AND CONSUMER-BASED BRAND EQUITY: THE ROLE OF BRAND EXPERIENCE AMONG MILLENNIALS IN ONLINE FASHION COMMUNITIES

Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.79-80

ROLE OF SOCIAL MEDIA IN FASHION MARKETING: CURRENT TRENDS IN FRANCE

Michel Phan

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.904-905

COTTON AWARENESS MARKETING: THE COMPARISON OF SOCIAL MEDIA MARKETING AND CONVENTIONAL MARKETINT

Heiwon Oh, Brenda Avila, Jay Sang Ryu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.338-341

SOCIAL MEDIA MARKETING AND CUSTOMER ENGAGEMENT IN THE ITALIAN FASHION INDUSTRY: EVIDENCE OF AN EMPIRICAL RESEARCH

Virginia Fani, Romeo Bandinelli, Monica Faraoni, Rinaldo Rinaldi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.326-332

LUXURY BRANDS SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON BRAND EQUITY AND CONSUMERS’ BEHAVIOR

Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Joonas Rokka, Gaetano Aiello, Raffaele Donvito, Rahul Singh

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.68