KOREASCHOLAR

HOW IS SOCIAL MEDIA EFFECTIVE IN MOBILE ADVERTISING STRATEGY OF FASHION BRANDS?

Guoxin Li, Yuepeng Sui, Jiaoju Ge, Ruijin Zhang, Wenjun Liu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.181

GLOBAL OR LOCAL MULTI-CHANNEL SOCIAL MEDIA STRATEGY? A CROSS-CULTURAL ANALYSIS OF FASHION SOCIAL MEDIA CHANNELS - IMPLICATIONS FOR CROSS-CULTURAL SOCIAL MEDIA OPTIMIZATION (UNITED STATES, FRANCE, GERMANY AND AUSTRIA)

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.355-364