KOREASCHOLAR

THE ROLE OF SOCIOCULTURAL FACTORS IN SAUDI CONSUMERS’ ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTIONS WITHIN THE CLOTHING INDUSTRY: A SYSTEMATIC LITEARTURE REVIEW

Lamis Sultan Aldawish, Dulekha Kasturiratne, Jonathan Lean, Shaofeng Liu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.639-649

THE ROLE OF MARKETING COMMUNICATION TOOLS IN PROVIDING A STRATEGIC PLATFORM TO AMPLIFY EMPLOYEE VOICE AND ENHANCE SOCIAL JUSTICE WITHIN THE FASHION SUPPLY CHAIN

Erica Charles, Helen Goworek, Amy Benstead, Victoria Stephens

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.430

‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION

Beatriz Casais, Ana Maria Soares, Mafalda Abreu, Doina Lungu, Jorge Rodrigues

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.212

WEAVING A SUSTAINABLE FUTURE FOR FASHION: THE ROLE OF SOCIAL ENTERPRISES IN EAST LONDON

Rubab Ashiq

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.131

HOW SOCIAL EXCLUSION HINDERS SUSTAINABLE FASHION CONSUMPTION: MODERATING ROLE OF INTERDEPENDENT SELF-CONSTRUAL

Yoko Sugitani, Taku Togawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.116

THE SOCIAL ROLE OF VOICE ASSISTANTS AS SERVANT VERSUS PARTNER: WILL AUTONOMY MATTER IN BUILDING A TRUSTFUL RELATIONSHIP?

Jennifer Huh, Claire Whang, Hye-Young Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.324-325

UNDERSTANDING THE EFFECTS OF EMOTION ON ‘LIKING BEHAVIOR’ IN SOCIAL MEDIA AND ITS ROLE IN SHAPING SUSTAINABLE APPAREL CONSUMPTION

Jihyeong Son, Changhyun Nam

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.608-610

ADOPTING DISSONANCE-SOLVING APPROACH TO INVESTIGATE LUXURY SOCIAL MEDIA ADVERTISING: ROLE OF GAPS IN SELF, PROJECTIVE SELF, INFLUENCER AND BRAND IMAGE

Jie Meng, Jiaying Wang

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.457-462

THE EFFECTS OF BRAND PERSONIFICATION ON FACEBOOK MARKETING AND THE ROLE OF SOCIAL PRESENCE

Taeyeon Kim, Yongjun Sung, Jang Ho Moon

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.399

COUNTERFEIT LUXURY GOODS IN EMERGING MARKETS: THE ROLE OF ETHICAL, SOCIAL, AND CULTURAL FACTORS IN CONSUMER DECISION-MAKING

Aniruddha Pangarkar

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.341-345

PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE

Shasha Wang, Lye Weng Boey, Jason Weismueller

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.184-185

THE ROLE OF MATERIALISM AND SOCIAL COMPARISON IN CLOTHING CHOICES

Hector Gonzalez-Jimenez, Sujin Song

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.450

THE ROLE OF THE MULTICHANNEL SALES CONTEXT DRIVING ONLINE SOCIAL INTERACTIONS

Jikyung (Jeanne) Kim, Sanghwa Kim, Jeonghye Choi

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.236

SOCIAL MEDIA MARKETING AND CONSUMER-BASED BRAND EQUITY: THE ROLE OF BRAND EXPERIENCE AMONG MILLENNIALS IN ONLINE FASHION COMMUNITIES

Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.79-80

ROLE OF SOCIAL MEDIA IN FASHION MARKETING: CURRENT TRENDS IN FRANCE

Michel Phan

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.904-905