KOREASCHOLAR

FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE

Francesca Magno, Fabio Cassia, Christian M. Ringle

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.362-363

SPORTSWEAR AS COMMUNICATION – A COMPARISON BETWEEN IDENTITY SIGNALING AND HOW THEY ARE PERCEIVED

Jisuk Chang, Yoon Heo, Choong Hoon Lim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.493

FACTORS AFFECTING SPORTSWEAR BUYING BEHAVIOR: A COMPARATIVE ANALYSIS OF LUXURY VS REGULAR BRANDS OF SPORTSWEAR

Choong Hoon Lim, Kihan Kim, Yunjae Cheong

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.857