STIGMATIZED IN THE LUXURY MARKET: STEREOTYPE THREAT UNDERMINES LOWER-INCOME CONSUMERS’ LUXURY DECISION PERFORMANCE
Jacob Chaeho Lee
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.59
“JUST LIKE US, BUT DIFFERENT”: STIGMATIZED CONSUMERS’ READING OF SOURCES IN LUXURY FASHION BRANDS ADVERTISING
Daiane Scaraboto, Luciana A. Gil, Todd Pezzuti
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.829