KOREASCHOLAR

STORYMAKING: AN INVESTIGATION ON THE PROCESS OF CO-CREATED BRAND STORYTELLING IN THE SPORTING GOODS INDUSTRY

Daniela Langaro, Charlotte Hackenberger, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.812-818

THE ROLE OF PLOT DIVERSITY IN DIGITAL BRAND STORYTELLING: FOCUSING ON SELF-REFERENCING AND BRAND ANTHROPOMORPHISM

Heejin Lim, Hyunjoo Im

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.36-40

MARKETING A LUXURY BRAND THROUGH DIGITAL STORYTELLING: AN ANALYSIS OF CAMPAIGN DIFFUSION THROUGH YOUTUBE AND INSTAGRAM

Emily Raymond, Donna Smith, Joseph F. Hair

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.116-121

ONCE UPON A TIME THERE WAS A FASHION BRAND–DRIVING LUXURY VALUE PERCEPTION AND CONSUMER BEHAVIOUR VIA STORYTELLING

Janina Haase, Nadine Hennigs, Jan C. L. König, Klaus-Peter Wiedmann

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.574-575

MANAGERIAL PERSPECTIVES TO BRAND STORYTELLING TRHOUGH VISUAL SOCIAL MEDIA

Hanna Kontu, Karinna Nobbs, Katherine Duffy, Matteo Montecchi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.509-511