KOREASCHOLAR

A STUDY ON THE EFFECTIVE STRATEGY OF CONNECTING LIVE HOME SHOPPING AND REAL-TIME COMMUNICATION SERVICE: FOCUSING ON GOVERNMENTAL POLICY

Jaehun Kim, Jong-Kuk Shin

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.394

CAN FASHION ROBOTS BECOME A NEW STRATEGY FOR LUXURY MARKETING?: A CONCEPTUAL MODEL

Min-Sook Park, Jong-Kuk Shin, Yong Ju, MinKyung Moon

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.132

“REVENGE SPENDING” DURING COVID: ONLINE CONSPICUOUS CONSUMPTION AS A PROMOTION-FOCUS STRATEGY FOR THREATENED EFFICACY NEEDS

Dae Ryun Chang, Hosun Lee, Jiye You

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.76-80

FACTORS AFFECTING CONSUMER’S ATTITUDE TOWARD ALTERNATIVE MEAT PRODUCTS: THE ROLE OF MESSAGE FRAMING, NEGATIVE EMOTIONS AND COPING STRATEGY

Jihee Hwang, Kacy Kim, Jaeseok Jeong, Junghoon Moon

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.50-54

FASHION BRAND COLLABORATION STRATEGY AND AVATAR IMAGE TYPE IN METAVERSE

Yeonseo Park, Eunju Ko, Sangjin Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.28

LUXURY-BRAND CUSTOMIZATION AS A STRATEGY: THE REGULATORY FOCUS EFFECT AND CUSTOMIZATION COMPONENTS

Dayeon Choi, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.827

TRADITIONS VS INNOVATIONS: THE IMPACT OF TOP EXECUTIVES’ BACKGROUND ON STRATEGY AND INNOVATIONS IN SWISS LUXURY WATCHMAKING INDUSTRY

Maria Bashutkina

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.565-572

HOW IS SOCIAL MEDIA EFFECTIVE IN MOBILE ADVERTISING STRATEGY OF FASHION BRANDS?

Guoxin Li, Yuepeng Sui, Jiaoju Ge, Ruijin Zhang, Wenjun Liu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.181

SUSTAINABLE BRAND EXPLOITATION: A VALUE-BASED APPROACH FOR STRATEGY EVALUATION

Marc Fischer, Max Backhaus, Tobias Hornig

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.138

FLEXIBLE LOGISTICS STRATEGY BASED ON THE REAL-TIME DATA

Yerim Chung, Tae-joon Park

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.463-464

GLOBAL OR LOCAL MULTI-CHANNEL SOCIAL MEDIA STRATEGY? A CROSS-CULTURAL ANALYSIS OF FASHION SOCIAL MEDIA CHANNELS - IMPLICATIONS FOR CROSS-CULTURAL SOCIAL MEDIA OPTIMIZATION (UNITED STATES, FRANCE, GERMANY AND AUSTRIA)

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.355-364

THE INSTAGRAM’S STRATEGY IN ENGAGING THE CUSTOMER’S LOYALITY IN RIA MIRANDA’S BRAND

Siti Dewi Aisyah

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.239-241

GLOCALIZATION STRATEGY IN CHINA: THE EFFECTS OF BRAND NAME AND ENDORSER ETHNICITY

Sojung Kim, Ka Yi Luk, Binfang Xia, Nan Xu, Xinzhu Yin

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.191-195

DIFFERENCES IN THE BRANDING STRATEGY OF THE BIG 3 SPA BRANDS: ZARA, UNIQLO, AND H&M

Cunhyeong Ci, Seungbae Park, Bongchul Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.65-66

PRODUCT STRATEGY AND EXPORT PERFORMANCE: THE ROLES OF EXPLOITATIVE AND EXPLORATORY INNOVATION CAPABILITY

Insik Jeong, Jong-Ho Lee, Eunmi Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.30-35

PASTA ‘MADE IN TUSCANY’: TRACEABILITY AND SUSTAINABILITY AS MARKETING STRATEGY

Ada Baldi, Marco Mancini, Anna Dalla Marta, Simone Orlandini

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.685-689

THE STAKES AT BUILDING A LUXURY CLUSTER IN AN INGREDIENT BRANDING STRATEGY: THE CASE OF CALAIS LACE

Anne-Flore Maman Larraufie

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.567-569

MIDDLE EAST CONSUMER BEHAVIOR IMPACT ON STRATEGY OF INDEPENDENT LUXURY BRANDS

Ivan Coste-Manière, Jean-Baptiste Garcin, Maria Bianca Merheb, Susana Georgina Morales García

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.270-274

CREATING A BRAND STRATEGY FOR SMEs USING LICENSING: AN EXPLORATORY ANALYSIS IN FOOTWEAR INDUSTRY

Meri Travaglini, Silvio Cardinali, Gian Luca Gregori

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.245-263

MARKETING CAPABILITY, EXPORT MARKETING STRATEGY, AND EXPORT PERFORMANCE: MODERATING EFFECTS OF EXPORT FIRMS' CHARACTERISTICS

Kyong Ryul Koo, Kyung Hoon Kim, Sang Jin Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.228-231