KOREASCHOLAR

TRANSPARENCY MATTERS: THE DYNAMICS OF SUSTAINABLE MARKETING IN SLOW FASHION, PRICE VS PRODUCTION TRANSPARENCY

Kaja Alberta de Koff, Alexandra Sierra Rativa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.671-687

SUSTAINABLE CONSUMPTION-LED SELF-REGULATION AS A PANIC BUYING “BRAKE MECHANISM”: A PATH ANALYSIS

Tatiana Anisimova, Soniya Billore

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.614-623

QUALITY VS. IMAGE: SUSTAINABLE BRAND EQUITY WITH A CUSTOMER-BASED APPROACH

Ken Kumagai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.578-581

INNOVATING SUSTAINABLE FASHION DESIGN: AN EXPLORATION OF THE SUSTAINABILITY OF A HYBRID METHOD THROUGH THE C2CAD FRAMEWORK

Tsai-Chun Huang, Mingyao Jin

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.530-534

BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION

Aihoor Aleem, Sandra Maria Correia Loureiro, Mónica Santos

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.522-526

THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS

Inês Miguel, Márcia Silva

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.509

SUSTAINABLE FASHION ADVERTISING OF SMALL AND MEDIUM ENTERPRISES: EVIDENCE FROM MADE IN ITALY COMPANIES

Niccolò Piccioni, Rosa Romano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.500-506

B2B BRANDING AND DIGITAL COMMUNICATION: THE CASE OF SUSTAINABLE FASHION SUPPLIERS

Simone Guercini, Matilde Milanesi, Giulia Monteverde, Andrea Runfola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.431-432

SUSTAINABLE SHOPPING: DENIM AND GEN-Z SHOPPING MOTIVATION IN DENIM THRIFT STORES

Caroline Kopot, Angga Ranggana Putra, Cydni Robertson

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.415-419

INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK

Hye Jin Yoon, Yoon-Joo Lee, Ja Kyung Seo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.408

LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE

Laura Grazzini, Valentina Mazzoli, Aulona Ulqinaku

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.404

GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST

Hanna Shin, Yan Li, Nara Youn

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.402-403

THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT.

Felicia Caitlin, Ken Kumagai, Shin'Ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.318-323

DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM

Stefania Mase, Marta Giovannetti, Cinzia Colapinto, Elena Cedrola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.317

USERS’ EXTERNAL VALUES AND SUSTAINABLE USAGE IN THE ONLINE GAMING INDUSTRY

Xuanke Lin, Changju Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.286-288

UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL

Jiyeon Kim, Md. Rafiqul Islam Rana

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.272

EXPLORING CONSUMER PERCEPTIONS OF VISUAL IMPERFECTIONS IN LUXURY PRODUCTS THROUGH SUSTAINABLE PRACTICES

Olga Nechaeva, Costanza Dasmi, Antea Gambicorti

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.264-265

THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST

Anita Nanda, Vera Butkouskaya

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.186-192

THE RISE OF THE DEINFLUENCERS: PERCEIVED SIMILARITY AND EMOTIONS IN ADVOCATING SUSTAINABLE CONSUMPTION ON SOCIAL MEDIA

Gina Tran, Khaled Aboulnasr

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.155

OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING

Barbara Behre, Verolien Cauberghe, Dieneke Van de Sompel

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.147