KOREASCHOLAR

TRANSPARENCY MATTERS: THE DYNAMICS OF SUSTAINABLE MARKETING IN SLOW FASHION, PRICE VS PRODUCTION TRANSPARENCY

Kaja Alberta de Koff, Alexandra Sierra Rativa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.671-687

THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST

Anita Nanda, Vera Butkouskaya

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.186-192

OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING

Barbara Behre, Verolien Cauberghe, Dieneke Van de Sompel

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.147

SUSTAINABLE MARKETING ACTIVITIES IN TRADITIONAL MARKETS:A fsQCA APPROACH

Jaesuk Jung, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.487

RELATIONSHIP BETWEEN SUSTAINABLE MARKETING AND CUSTOMER EQUITY BASE ON TWO COUNTRIES

Minyi Chen, Yang Sun, Tony C. Garrett

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.7-8

INFLUENCING FACTORS OF CUSTOMER EQUITY: IMPLICATIONS IN SUSTAINABLE MARKETING

Yang Sun, Tony C. Garrett, Eunju Ko, Kyung Hoon Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.836-837

SUSTAINABLITY OF SUSTAINABLE FASHION PRODUCTS AND IMPACT OF BRAND NAMES AND CAUSE-RELATED MARKETING ON PURCHASE INTENTION

Sookhyun Kim, Hyunshin Na

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.583-589

DON’T LET FASHION GO TO WASTE: A CASE STUDY IN SOCIAL MARKETING EFFORTS INTENDED TO PROMOTE SUSTAINABLE CONSUMPTION PRACTICES IN ASIA

Anne Peirson-Smith

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.543-548