KOREASCHOLAR

THE LONG-FEARED BACKLASHES OF TARGETING LGBT+ CONSUMERS: WHAT CAN FASHION BRANDS EXPECT WHEN USING IMMERSIVE TECHNOLOGIES IN ADVERTISING?

Andreia Pinho, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.192-203

MARKETING MANAGEMENT IN SOCIAL NETWORK PLATFORMS: SEGMENTATION, TARGETING, AND POSITIONING

Chang Suk Choi, Kyung Hoon Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.97-102