AN EMPIRICAL STUDY OF LUXURY PRODUCTS MADE WITH ALTERNATIVE MATERIAL USING STAKEHOLDER THEORY
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.438-442
UNDERSTANDING SCARCITY EFFECT ON LUXURY BRANDS USING THE THEORY OF AGONISTIC BEHAVIOUR
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.185-190
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.232
THEORY OF PLANNED BEHAVIOUR: APPLICATION OF LIMITED EDITION OF LUXURY BRANDS
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.178-179