KOREASCHOLAR

PRODUCT RETURNS AND THE MEDIATING ROLE OF USER GENERATED CONTENT COMMUNICATION IN CONSUMER SATISFACTION

Serena Rovai, Wilson Ozuem, Silvia Ranfagni, Michelle Willis

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.139-155

CONSUMERS RE-SHAPING LUXURY DISCOVERING NEW SEGMENTS BY LISTENING TO USER GENERATED CONTENT

Matteo Montecchi, Ana Roncha, Karinna Nobbs

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.59-61