KOREASCHOLAR

VIRAL SHOPPING TRENDS OF GENERATION Z ON TIKTOK

Lauren Copeland, Emi Jo Hammond

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.292-293

THE IMPACT OF TV ADVERTISING ON VIRAL: ANALYSIS USING REAL-TIME AD RATINGS

Cunhyeong Ci, Hyo-Gyoo Kim, Seungbae Park, Heebok Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.790-791