KOREASCHOLAR

THE EFFECT OF VIRTUAL INFLUENCER’S PERCEIVED SIMILARITY ON ADVERTISEMENT ATTITUDE

Jihyeon Lee, Hanku Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.638

FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS

Kyuho Lee, Stella Kladou, Ahmet Usakli

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.624

GENERATIVE AI BESTOWS MORE REALISTIC FORMS UPON VIRTUAL ASSISTANTS: EXAMINING THE IMPACT OF VIRTUAL AVATAR ASSISTANT’S FORM REALISM ON CONSUMER FUN AND USAGE INTENTION

Hanfei XUE, Jiayu WANG, Szeman CHONG, Shakira TWIJSEL, Minkyeong BAE, Chung-Wha (Chloe) KI, Christina WONG

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.558-563

THE IMPACT OF CONSUMERS' LONELINESS ON THEIR ATTITUDES TOWARD VIRTUAL IDOL SPOKESPERSONS

Cheng-Yue YIN, Nan BI

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.528

VIRTUAL INFLUENCER MARKETING AND CONSUMER WELLBEING: HOW TO MITIGATE FASHION CONSUMER ANXIETY AND UNSUSTAINABLE PURCHASE

Amy ZHOU, Yang LIU, Yonglin DAI

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.508

LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS

Hui Zhan, Jing Zhang

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.507

VIRTUAL REALITY A WINDOW TO EXPLORE NEW WORLDS IN TOURISM

Helena Rodrigues, Rodrigo Cruz

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.486-491

PERSONA PIONEERS: VIRTUAL INFLUENCERS IN THE SOCIAL SPHERE

Paula Rodrigues, Ana Pinto Borges, Ana Sousa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.485

LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY

Esterina Nervino, Fiona Fui-Hoon Nah, Ruilin Zheng

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.351-352

WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER?

Jewon Lyu, Ziyou Jiang, Sumin Shin, Ralph Dinko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.291

VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY- HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?

Jade Verbeek, Danita van Heerden

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.290

UNDERSTANDING THE PRO-ENVIRONMENTAL MOTIVES OF YOUNG CONSUMERS WITH VIRTUAL INFLUENCERS: A PERSPECTIVE FROM GOAL-FRAMING THEORY

Jennifer Yeeun Huh, Leslie Cuevas, Hye-Young Kim, Yui An

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.219-220

ENHANCING CONSUMER SHOPPING EXPERIENCE THROUGH AUGMENTED REALITY AND VIRTUAL REALITY

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.364-368

A STUDY ON THE FACTORS AFFECTING VIRTUAL FITTING ROOM USAGE INTENTION: AN APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL

Yanan Wang, Min Jung Kang, Zhang Wenkun

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.317

VIRTUAL REALITY AS A NEW MEANS OF CREATION AND COMMUNICATION IN FASHION.

Eva Iszoro, Kevin Almond, Brezo Alcoceba

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.270-273

THE RELEVANCE OF INTIMACY WITH MY INTELLIGENT VIRTUAL ASSISTANT

Patrícia Garrotes, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.185-188

REAL OR VIRTUAL WALKWAY IN LUXURY FASHION CONTEXT? A QUALITATIVE APPROACH

Aihoor Kayoom Aleem, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.177-181

HOW ATMOSPHERIC CUES IN A VIRTUAL REALITY FASHION STORES AFFECT THE SENSE OF PRESENCE

Maria Crespo, Sandra Maria Correia Loureiro, João Guerreiro, Ricardo Godinho Bilro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.819-823

VIRTUAL PROXIMITY: LUXURY FASHION BRANDS ALLURING MILLENNIALS?

Linda Lisa Maria Turunen, Hannele Kauppinen-Räisänen, Joonas Ketola

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.718-719

THE FUTURE OF INFLUENCER MARKETING IN THE DIGITAL AGE OF VIRTUAL INFLUENCERS

Wendy Bendoni, Faina Danielian

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.604-607