KOREASCHOLAR

THE INFLUENCE OF LIVE STREAMING SERVICE OF WEB CELEBRITY ON CONSUMER IMPULSIVE BUYING BEHAVIOR

Xiaolei Yu, Kyunghoon Kim, Shuman Wang

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.700

STUDY ON THE INFLUENCING OF PARASOCIAL RELATIONSHIP ON BRAND EQUITY IN THE VR SHOPPING ENVIRONMENT: THE MODERATING EFFECT OF ACTIVITY OF FASHION WEB CELEBRITY ENDORSER

Chunlin Yuan, Kyunghoon Kim, Shuman Wang, Xiaolei Yu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.325

STUDY ON THE INFLUENCING OF WEB CELEBRITY ENDORSER ON BRAND EQUITY: RESEARCH BASED ON FASHION BRANDS

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang, Xiaolei Yu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.323