KOREASCHOLAR

FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS

Kyuho Lee, Stella Kladou, Ahmet Usakli

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.624

LESSONS FROM THE PAST (1822-1973): HOW DID “NICOLAS WINE MERCHANT CHAIN” USE PROMOTION TOOLS AND LUXURY CODES TO GROW OVER TIME?

Benoit Lecat, Joelle Brouard, Claude Chapuis

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.198-199

ARE BURGUNDY WINES TOO CHEAP? AN INVESTIGATION ON LAND PRICES, RENT PRICES, TENANT FARMING AND WINE PRICE

LECAT Benoît, CHAPUIS Claude, BROUARD Joelle, BIZOT Jean-Yves

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.878

ENTREPRENEURIAL DISCOVERY PROCESS AND THE DEVELOPMENT OF THE WINE INDUSTRY IN GREECE: UNDERSTANDING INDUSTRY NEEDS TOWARDS THE JRC’S INNOVATIVE APPROACH

Mark Boden, Alessio Cavicchi, Karel-Herman Hageman, Elisabetta Marinelli, Patrice Dos Santos, Cristina Santini

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.764-767

EXPLORING CUSTOMER EXPERIENCE WITH TABLETS IN M-COMMERCE: THE CASE OF WINE AND LUXURY BRANDS

PELET Jean-Eric, LECAT Benoît, El Amrani Redouane, Papadopoulou Panagiota

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.763

GENERATING BRAND AUTHENTICITY: CASES OF TUSCAN WINE COMPANIES

Silvia Ranfagni, Aldo Burresi, Massimo Rosati

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.222-227