KOREASCHOLAR

THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR

Marina Droga Pitanga Landulpho, Viviane Moura R. Ferreira

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.105-106

ARE NEW DIGITAL INFLUENCERS RUINING YOUR BUSINESS? THE EFFECTS OF NEGATIVE WORD-OF-MOUTH INITIATED BY SOCIAL MEDIA NEW INFLUENCERS IN FASHION ON CONSUMERS´ INTENTIONS TO PURCHASE AND RECOMMEND THE BRAND

Daniela Langaro, Sandra Maria Correia Loureiro, Ana Beatriz Paula

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.799-803

SOCIAL MOTIVES FOR GENERATING WORD-OF-MOUTH: THE CASE OF JAPANESE CONSUMERS

Mark Parry, Xiaoming Yang, Masaaki Takemura

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.204-206

EXPLORING THE LINK BETWEEN CONSUMERS’ ENGAGEMENT AND E-WORD OF MOUTH IN SOCIAL MEDIA BRAND COMMUNITIES: A PATH ANALYSIS

Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.494-500

THE INFLUENCE OF TWO COMMUNICATIONWAYS BY SOCIAL MEDIA TOWARDS WORD-OF-MOUTH MARKETING IN CHINA: AN AGENDA FOR RESEARCH THEMES

Minyi Chen, Yang Sun, Zhongju Liao

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.81-82

WORD-OF-MOUTH AND LUXURY BRAND CONSUMPTION: THE ROLE OF ATTITUDE FUNCTIONS

Gerald Albaum, Patrick Poon, Cheng-Yue Yin

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.480

LUXURY BRANDED ENTERTAINMENT: HOW PUBLIC STAR RATINGS AND AWARENESS OF SURROUNDINGS AFFECT WORD-OF-MOUTH AMONG MEN AND WOMEN

Chanmo Park, Sukki Yoon, Yung Kyun Choi, Sangdo Oh, Kacy Kim, Jooyoung Lee

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.386

THE RISE OF POP UP BRAND STORES – EXPLORING THE EFFECTS OF STORE CHARACTERISTICS ON BRAND EXPERIENCE AND WORD OF MOUTH

Jan F. Klein, Tomas Falk, Franz-Rudolf Esch, Alexei Gloukhovtsev

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.360