KOREASCHOLAR

WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL

Kuo-Ching Wang, Chia-Lin Hsiao, Yi Gao, Po-Chuan Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.241-251

DOES GENERATIVE ARTIFICIAL INTELLIGENCE PROVIDE FAIR RECOMMENDATION? AN ETHNICITY PERSPECTIVE

Jennifer Yeeshan Chang, Whitney Estanita Vernes, Weizheng Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.238-240

THE HISTORICAL EVOLUTION OF OVERTOURISM IN BARCELONA: A PROCESS TRACING AND CROSS-REGIONAL COMPARATIVE ANALYSIS WITH VENICE AND AMSTERDAM

Yewei Shang, Montserrat Pallares, Francesc Romagosa

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.232-237

RELIGIOUS TOURISM THROUGH A BEHAVIORAL LENS: A SYSTEMATIC LITERATURE REVIEW

Cesya Rizkika Parahiyanti

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.231

THE ROLE OF THE ATTRIBUTES OF FASHION TREND AI ANALYSIS TOOLS IN SHAPING CONSUMER INTENTIONS

Xiaohong Xu, Eunju Ko, Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.230

THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE

Katalin Hartl, Tommi Laukkanen, Ákos Varga

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.229

THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING

Susana Santos, Sandra Miranda, Helena Martins Gonçalves

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.228

THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY

Daniela Langaro, Catarina Marques, Mariana Vicente Cintra

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.227

REVOLUTIONIZING FASHION ADVERTISING: THE ROLE OF MIXED REALITY IN LUXURY BRAND EXPERIENCES

Yihua Yu, Yeojin Choi, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.226

HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE INTENTION

Jeongbin Whang, Jae-Young Oh, Sohyeon Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.225

YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)

Hanna Lee, Angie Lee, Jung-Hwang Kim, Ui-Jeen Yu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.220-224

USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES

Freya De Keyzer, Ana Isabel Lopes, João Gonçalves

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.218-219

ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS

Athena Wei Chee Chong, Tiong Ying Ying, Isaac Cheah, Yap Ching Seng, Joseph Sia Kee Ming

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.217

DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS

Heaseung Jeong, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.212-216

IMPACTS OF BRAND-RELATED UGC ON IMPULSE BUYING IN THE VIRTUAL CONTEXT

Huimin Xu, Joonheui Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.211

THE IMPACT OF AI ASSISTANT MEDIA TYPES ON USERS’ EMOTIONAL DISCLOSURE WILLINGNESS: DUAL MEDIATION EFFECTS AND THE MODERATING ROLE OF RESPONSE STYLE

Bingcan Li, Yi Huang, Rukun Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.206-210

“I DON’T WANT TO MISS OUT!” EXPLORING THE INTERACTIONS OF FEAR-OF-MISSING-OUT AND PARASOCIAL RELATIONSHIP WITH IDOLS ON TICKET SCALPING AND TICKET SCAM SUSCEPTIBILITY

Yi Xuan Ong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.205

THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES

Tianyu Wang, Yi Xuan Ong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.204

HOW DOES REGULATORY FOCUS INFLUENCE CONSUMERS’ SHARING OF AI GENERATED PHOTOS?

Yi Xie, Xiyuan Zhang, Yanhong Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.203

ARTIFICATION AND SUSTAINABILITY IN GLOBAL LUXURY BRANDING: THE CASE OF BUCCELLATI

Amalia Nangeroni, Annamaria Esposito

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.189-202