KOREASCHOLAR

AN EXAMINATION OF AI-BASED PURCHASE FORECASTING

Michiko Miyamoto, Liu Han

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1285-1299

CAN AI CHATBOTS BE HUMAN OR SUPER-HUMAN AS CUSTOMERS DESIRE? THE MAGIC OF EMBODIED VIRTUAL WRITING SPEED

Helen Si Wang, Chi Kin (Bennett) Yim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1275-1284

MARKETING IN THE MIRROR: EXPLORING HUMAN-AI SYNERGY IN PROFESSIONAL PRACTICE

Nicos Rossides

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1215-1227

FROM LAB TO LAUNCH: SILICON VALLEY–STYLE BUSINESS MODELS AND MARKETING STRATEGIES IN UNIVERSITY-INDUSTRY COLLABORATION ON AI

Hyoungkoo Ha, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1106

GENERATIVE AI IN ADVERTISING: THE EFFECT OF AI DISCLOSURE AND CULTURAL DISTANCE ON DESTINATION VISIT INTENTION

Jingya Huang, Bing Han, Hua Fan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1100

THE IMPACT OF AI-GENERATED CHILDREN'S SAFETY CLOTHING ON BEHAVIORAL INTENTIONS: THE MEDIATING EFFECT OF THE HEALTH BELIEF MODEL

Neulonbit Oh, Qi Jiang, Yeojin Choi, Charles R. Taylor, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1098

THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE

Xiangjun Ma, Rosy Boardman, Yao Yao, Courtney Chrimes

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1097

THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE

Xiang Wang, Joonheui Bae, Kunlun Xue, Sunghun Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1094

SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON

Rukun Zhang, Qingqing Xie, Bingcan Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1090

CONSUMER ENGAGEMENT IN CO-CREATION WITH AI

Kunlun Xue, Joonheui Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1083

CONSUMERS’ ADOPTION TO DIGITAL TWIN AI AGENT APPLICATION

Wenying Tan, Meiling Yin, Eun-Ju Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1076

AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL

Elena Sharko, Vera Rebiazina, Eduard Tunkevichus

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1065

CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES

Kunlun Xue, Joonheui Bae, Sunghun Bae, Xiang Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1062

ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR

Xiang Wang, Joonheui Bae, Sunghun Bae, Kunlun Xue

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1059

BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY

Sung Hun Kevin Bae, Joonheui Bae, Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1058

FASHION DESIGN WITH GENERATIVE AI: EXAMINING WORK EFFECTIVENESS THROUGH SELF-DETERMINATION THEORY

Ha Youn Kim, Woojin Choi Hong, Sun Hee Kim, Youngnam Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1057

FROM ISOLATION TO INTERACTION: THE ROLE OF SOCIAL CAPITAL IN AI CHATBOT USAGE AND LONELINESS ALLEVIATION

Sunnyoung Lee, Yerim Choi, Eunjeong Yang, Chul Lee, Hahyun An, Yung Kyun Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1050-1051

HUMAN-AI INTERACTIONS IN ORGANIZATIONAL BUYING: UNPACKING BIAS AND HEURISTICS

Joel Lo Ribeiro, Kirk Plangger, Matteo Montecchi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1045

AI SERVICES IN EMOTIONAL AND COGNITIVE SCENARIOS: THE MEDIATING ROLES OF PERCEIVED FAIRNESS AND PERSONALIZATION IN SERVICE QUALITY PERCEPTION

Feng Li, Zhe Song, Huanzhang Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1038

HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS

Yun Ho Park, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1037