KOREASCHOLAR

FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM

Helena Rodrigues, Kenza Snoussi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1030

THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC)

Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1028

TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS

Xiaofei Bai, Hao Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1027

EFFECTS OF CONSUMPTION CONGRUENCE ON CONSUMER PREFERENCE ON AI DRIVEN SERVICE OF LUXURY BRANDS

Honglei Liu, Xinran Wang, Mengmeng Zhang, Huanzhang Wang, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1024

REDUCING CONSUMER REGRET IN VIRTUAL REALITY SHOPPING: THE IMPACT OF ENJOYMENT AND AI VS. HUMAN RECOMMENDATIONS

Sumin Kim, Hongwei He, Nan Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1014

EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS

Kuan-Ju Chen, Chih-Hung Peng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.923

EXPLORING AI WEBSITE ADVERTISING EFFECTIVENESS THROUGH THE LENS OF EMOTIONS: A CASE OF TRAVEL COMPARISON WEBSITES

Antonia Tsadioti, Esra Asif

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.917-922

FROM LEARNING TO ADOPTION: UNDERSTANDING MARKETING STUDENTS' ACCEPTANCE OF GENERATIVE AI TECHNOLOGIES

Yao Yao, Zezhi Tang, Lei Zeng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.908

NEURAL CORRELATES UNDERLYING CONSUMERS' DISCRIMINATION BETWEEN AI-GENERATED AND HUMAN-GENERATED CONTENT

Wenying Tan, Daniel Minghee Lee, Dayeon Kim, Meiling Yin, Eun-Ju Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.854-858

HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH

Jae Eun Jeong, Minsun Yeu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.839-843

TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE

Chia-Wei Sun, Kuan-Ju Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.802

SOCIAL AI: HEDONIC AND UTILITARIAN PERCEIVED USES AND THREATS OF ANTHROPOMORPHIZED ARTIFICIAL INTELLIGENCE SOCIAL ENTITIES

Dave Centeno

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.801

HARNESSING AI-ENABLED STRATEGIC MARKETING TO ENHANCE PURCHASE INTENTION

Yating Tian

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.800

BRIDGING COGNITIVE AND TECHNOLOGICAL PERSPECTIVES FOR AI-ASSISTED DECISION-MAKING IN POLICY AND BUSINESS: A CONCEPTUAL MODEL

Yang Liu, Charles Chi Cui

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.768

FROM PREDICTIVE ANALYTICS TO GENERATIVE AI: A BIBILOMETRIC ANALYSIS OF AI ADOPTION IN FASHION

Phallapa Petison, Mark Speece

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.756-761

THE INTERSECTION OF AI AND ONLINE FASHION SHOPPING: IMPLICATIONS FOR CONSUMER PURCHASING INTENTIONS

Joanna Krywalski-Santiago

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.740-742

DIGITAL VULNERABILITY BY DESIGN: AI-DRIVEN RETAIL PLATFORMS AND THE CULTIVATION OF CONSUMER (SUB)CONSCIOUS DEPENDENCE

Trathep Vanabriksha, Joel Lo Ribeiro, Kirk Plangger

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.722

MARKETING MIX MODELING REIMAGINED: LEVERAGING AI FOR DATA-DRIVEN DECISIONS

Valeria Pentttinen, Johanna Frösén, Magnus Hultman

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.720-721

IMPLICATIONS OF AI-DRIVEN PERSONALIZATION IN MARKETING: BIG DATA PERSPECTIVE

Jin-A Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.712-713

NAVIGATING TRANSPARENCY IN VIRTUAL AI HUMANS: INSIGHTS FROM THE LUXURY HOSPITALITY SECTOR

Tilen Pigac, Ada Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.705-709