Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1129-1130
NEWS CONTENT ANALYSIS: THE DIFFERENCE BETWEEN AI AND HUMAN ANCHOR PROGRAMS
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CONSUMER RESPONSES TO AI APPLICATIONS IN OMNICHANNEL LUXURY RETAILING: AN EXPLORATIVE STUDY
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Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.916-917
GENERATIVE AI FOR CONTENT MARKETING: HELPFUL OR HARMFUL?
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AI GENERATED CONTENT RESEARCH: A BIBLIOMETRIC ANALYSIS
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.839
AI-BIASED BRAND VOICE – IMPACT OF POLITICAL INCORRECTNESS ON BRAND EVALUATION
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SPECIESISM IN AI: WHEN CONSUMERS ARE RELUCTANT TO ADOPT ZOONOTIC AI
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.711-712
THE EFFECT OF AI ROBOT CHARACTERISTICS ON AI ROBOT ADOPTION
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.692
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656
INTEGRATING AI ETHICAL-MORAL STANDARDS: AI TYPES AND THE ROLE OF THE CONSTRUAL LEVEL OF ACCEPTANCE
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.565-570
AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.469-474
THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.427-431
OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.349-352
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.344-348