KOREASCHOLAR

CONSUMERS’ ADOPTION TO DIGITAL TWIN AI AGENT APPLICATION

Wenying Tan, Meiling Yin, Eun-Ju Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1076

INTELLIGENT SUSTAINABILITY: AI-AGENT SYSTEM FOR SUSTAINABLE FASHION MARKETING

Yue Guan, Misha Xu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.602

SHOPPING WITH AN ARTIFICIAL COMPANION: AI SHOPPING AGENT (AISA) SERVICE QUALITY AND COMPANIONSHIP

Songmee Kim, Erin Cho, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.281-283

AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE

Chenhao Wang, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.277