KOREASCHOLAR

THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS

Daniela Langaro, Catarina Marques, Jazia Gharbi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.159

SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS

InHye Kim, Yung Kyun Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.18

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE

WooJin Kim, Yuhosua Ryoo, Yung Kyun Choi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.125-129