KOREASCHOLAR

AI SERVICES IN EMOTIONAL AND COGNITIVE SCENARIOS: THE MEDIATING ROLES OF PERCEIVED FAIRNESS AND PERSONALIZATION IN SERVICE QUALITY PERCEPTION

Feng Li, Zhe Song, Huanzhang Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1038

HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS

Yun Ho Park, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1037

IMPACT OF GENERATIVE AI VIRTUAL FITTING SERVICES CHARACTERISTIC ON CONSUMER BEHAVIOR: MEDIATING ROLE OF TECHNOLOGY ACCEPTANCE AND EMOTIONAL RESPONSES

Eunyoung Park, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.612

A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS

Siddike Md Abul Kalam, Bach Quang Ho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.613-617

FACTORS LEADING TO CONTINUOUS USAGE OF AI SERVICES ON MOBILE SHOPPING

Cheuknga Chan, Hanglei Guo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.96