THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE
Xiang Wang, Joonheui Bae, Kunlun Xue, Sunghun Bae
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1094
NAVIGATING TRANSPARENCY IN VIRTUAL AI HUMANS: INSIGHTS FROM THE LUXURY HOSPITALITY SECTOR
Tilen Pigac, Ada Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.705-709
TRUST THROUGH TRANSPARENCY: HOW AI DISCLOSURE LEVELS SHAPE CONSUMER ADOPTION IN HEALTHCARE
Xiaoan Li, Jing Zhang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.588