KOREASCHOLAR

A STUDY ON THE IMPACT MECHANISM OF AI SERVICE AGENTS ON CONSUMER SERVICE EXPERIENCE

Feng Li, Rong Bu, Huanzhang Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.689

ETHICAL CONSUMPTION IN THE AGE OF AI: A COMPARATIVE ANALYSIS OF AI AND HUMAN AGENTS

Sunhwa Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.494-497

USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES

Freya De Keyzer, Ana Isabel Lopes, João Gonçalves

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.218-219

EXPLORING CONSUMER'S PREFERENCE ON AI AGENTS FOR HIGH-TECH PRODUCTS: THE ROLE OF TEMPORAL PSYCHOLOGICAL DISTANCE

Yuandong Xu, Mengmeng Zhang, Huanzhang Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1129-1130