KOREASCHOLAR

EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS

Kuan-Ju Chen, Chih-Hung Peng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.923

TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE

Chia-Wei Sun, Kuan-Ju Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.802

AI-CHATBOT PARADOXES AND CONSUMERS’ COPING STRATEGIES IN LUXURY FASHION

Eddie Ruofei Chen, Sharon Nunoo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.678

SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS

InHye Kim, Yung Kyun Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.18

THE FIT BETWEEN ANTHROPOMORPHISM OF AI CHATBOT AND COMMUNICATION SITUATION ON USE BEHAVIOR

Joonheui Bae, Seonggeun Jo, Sung Hun Bae, Isaac Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.667