KOREASCHOLAR

MARKETING MIX MODELING REIMAGINED: LEVERAGING AI FOR DATA-DRIVEN DECISIONS

Valeria Pentttinen, Johanna Frösén, Magnus Hultman

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.720-721

IMPLICATIONS OF AI-DRIVEN PERSONALIZATION IN MARKETING: BIG DATA PERSPECTIVE

Jin-A Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.712-713

‘STAND BY YOU’: AI-DRIVEN HEALTHCARE MARKETING FOR ENHANCED PATIENT ENGAGEMENT

Akanksha Mishra, Neeraj Pandey

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.178-181