KOREASCHOLAR

CAN AI CHATBOTS BE HUMAN OR SUPER-HUMAN AS CUSTOMERS DESIRE? THE MAGIC OF EMBODIED VIRTUAL WRITING SPEED

Helen Si Wang, Chi Kin (Bennett) Yim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1275-1284

TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS

Rosanna Leung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.380

THE EFFECT OF BRANDING ON USERS PERCEPTIONS OF AI- POWERED CHATBOTS

Daniela Langaro, Catarina Marques, Jazia Gharbi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.159

AI-CHATBOT PARADOXES AND CONSUMERS’ COPING STRATEGIES IN LUXURY FASHION

Eddie Ruofei Chen, Sharon Nunoo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.678

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656