THE APPLICATION OF INNOVATION DIFFUSION THEORY AND EXPERIMENTAL MARKETING STRATEGY IN THE ADOPTION OF AI-GENERATED TECHNOLOGY
Tsui-Hsu (Tracy) Tsai, Michiko Miyamoto
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.656-660
TRANSPARENT TECHNOLOGY: EVALUATING THE IMPACT OF AI-GENERATED AD DISCLOSURE ON CONSUMER TRUST, AUTHENTICITY, AND PURCHASE INTENTION
Yao Yao
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.289