KOREASCHOLAR

THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION

Zeling ZHONG, Galina KONDRATEVA, Tatiana KHVATOVA

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.28

DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS

Heaseung Jeong, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.212-216

AI GENERATED ADVERTISING: THE INFLUENCE OF DISCLOSURE AND EMOTION APPEALS ON CONSUMER BEHAVIORS

Duo Du, Jiao Ge, Zhuoqiong Chen, Xiaoning Liang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.627