KOREASCHOLAR

NEURAL CORRELATES UNDERLYING CONSUMERS' DISCRIMINATION BETWEEN AI-GENERATED AND HUMAN-GENERATED CONTENT

Wenying Tan, Daniel Minghee Lee, Dayeon Kim, Meiling Yin, Eun-Ju Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.854-858

GENERATIVE AI IN THE CREATOR ECONOMY: EXPLORING CONSUMER ATTITUDES TOWARD AI-GENERATED FASHION CONTENT

Yi Wang, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.459

AI GENERATED CONTENT RESEARCH: A BIBLIOMETRIC ANALYSIS

Xin Liu, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.839