KOREASCHOLAR

ENGAGING CONSUMERS THROUGH THE STOREFRONT OOH ADVERTISING: HOW AR ELEVATING ADVERTISING CREATIVITY FOR LUXURY BRANDS

Chenyan Zou

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.328

INSPIRING CONSUMERS USING AUGMENTED REALITY (AR) IN RETAILING: THE VALUE CO-CREATION PERSPECTIVE AND BOUNDARY CONDITION OF IMPLICIT BELIEFS

Tsunwai Wesley Yuen, Jie Sun

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.308

THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE

Katalin Hartl, Tommi Laukkanen, Ákos Varga

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.229

ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE

Mariana Berga Rodrigues, Sandra Maria Correia Loureiro, Maria João Santos Coelho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.132-138

LET’S GET PHYGITAL! THE INFLUENCE OF AR-ENABLED PRODUCTS ON CONSUMER-BASED BRAND EQUITY AND REPURCHASE INTENTION

Denise Pape, Waldemar Toporowski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.755-756

THE INFLUENCE OF AWE AND AUGMENTED REALITY (AR) FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS

Jorge Nascimento, Maria Rita Nogueira da Silva Afonso, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.640-645

BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS

Aihoor Kayoom Aleem, Sandra Maria Correia Loureiro, Jéssica Francisco Martinho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.631-636

UNDERSTANDING THE RELATIONSHIP BETWEEN MOBILE AR SERVICE AND CONSUMER PERCEPTIONS AND BEHAVIOR IN THE FASHION AND BEAUTY CULTURE INDUSTRY

Yining Wang, Yeonjung Won, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1594

ASSESSING CURRENT AR MARKETING AND RESEARCH DIRECTIONS

Sang Jun Moon, Juran Kim, Baigal Buyantogtokh, Luo Yalan, Hyng-Jin Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1097