KOREASCHOLAR

THE IMPACT OF DIGITAL ASSISTANT DEVICE CHARACTERISTICS ON RECOMMENDATION ACCEPTANCE AND PRUCHASE INTENTIONS: FROM THE PERSPECTIVE OF PSYCHOLOGICAL DISTANCE AND MENTAL IMAGERY VIVIDNESS

Bingcan Li, Yasha Cao, Rukun Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1033

EXPLORING INFLUENTIAL FACTORS ON CONSUMERS’ ACCEPTANCE OF HEALTH MONITORING TECHNOLOGY IN APPAREL: INSIGHTS FROM THE UTAUT MODEL

Sisi Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1018

FROM LEARNING TO ADOPTION: UNDERSTANDING MARKETING STUDENTS' ACCEPTANCE OF GENERATIVE AI TECHNOLOGIES

Yao Yao, Zezhi Tang, Lei Zeng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.908

ELECTRIC VEHICLES ACCEPTANCE IN DEVELOPING COUNTRIES: EMPIRICAL EVIDENCE FROM SOUTHEAST ASIA

Khalilah Abd Hafiz, Siti Hajar Mohamad, Sakinah Mohd Shukri, Norhidayah Azman, Nurkhalida Makmor, Rosatyani Puspita Adiati

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.870-874

ENHANCING CONSUMER ACCEPTANCE IN PERSONALIZED PRICING: THE ROLE OF E-COUPONS AS PRICE FRAMING MECHANISM

Jonas Müller-Faßbender

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.816-821

A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION

Wooyang Kim, Qinglin Li, C. Anthony Di Benedetto, Donald A. Hantula

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.714

EXPLORING GENERATIVE ARTIFICIAL INTELLIGENCE IN SERVICE INDUSTRIES: ADOPTION AND CUSTOMER ACCEPTANCE

Jennifer Yee-Shan Chang, Jun-Hwa Cheah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.710-711

IMPACT OF GENERATIVE AI VIRTUAL FITTING SERVICES CHARACTERISTIC ON CONSUMER BEHAVIOR: MEDIATING ROLE OF TECHNOLOGY ACCEPTANCE AND EMOTIONAL RESPONSES

Eunyoung Park, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.612

EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS

Hyeyeon Yuk, Minji Kim, Jun Hwa Cheah, Tony Garrett

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.423-427

ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE

Zhaohan Xie, Yining Yu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.310

AI-PERSONALIZED ADVERTISING: ACCEPTANCE AND EXPERIENCE CO-CREATION

Hien Thu Bui

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.112-114

INTEGRATING AI ETHICAL-MORAL STANDARDS: AI TYPES AND THE ROLE OF THE CONSTRUAL LEVEL OF ACCEPTANCE

Dan Jin, Heejin Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.565-570

THE EFFECT OF SCRIPT CHANGE ON CONSUMERS’ ACCEPTANCE OF AUTOMATED FRONTLINE SERVICE ENCOUNTERS

Nguyen Phuong Bao Chau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.546-550

IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE

Inhaeng Jung, Amit Sharma

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.544-545

FEAR OF MISSING OUT (FOMO) AMONG SOCIAL MEDIA USERS: DRIVERS FOR GRATIFICATION, POPULARITY, AND ACCEPTANCE

Akanksha Mishra, Neeraj Pandey

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.539-543

EXPLORING CONSUMER ACCEPTANCE OF FOOD CONTAINING MARINE RESIDUAL RAW MATERIALS: MOTIVATIONS AND BARRIERS

Natalia Maehle, Sewuese S. Okubanjo, Eva Falch

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.279

TRENTS OF APPLYING SELF-SERVIE TECHNOLOGIES (SSTs) TO SMART HOTELS IN CHINA: AN EMPIRICAL STUDY OF EXTENDED TECHNOLOGY ACCEPTANCE MODEL

Botian Lei, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1620

PRIVATE OR PROVIDED? CONSUMER ACCEPTANCE OF DIFFERENT TYPES OF IN-STORE MOBILE SELF-SCANNING TECHNOLOGY

Stefanie Sohn, Barbara Seegebarth

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1507-1521

INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRINSIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1255

THE WORLD CAFÈ AS INNOVATIVE APPROACH TO DETECT NEW VARIABLES THAT AFFECT CONSUMER ACCEPTANCE TOWARDS SELF-DRIVING CARS

Abea Sippel

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.603-607