KOREASCHOLAR

BACKLASH AGAINST ACTIVISM IN REWARD-BASED CROWDFUNDING CAMPAIGNS

Alex Yao Yao, Erlinde Cornelis, Mujtaba Ahsan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1352-1356

HOW DO CORPORATE SOCIOPOLITICAL ACTIVISM ORIENTED MARKET EXITS AFFECT FIRM PERFORMANCE? EVIDENCE FROM CORPORATE EXODUS FROM RUSSIA AMIDST THE 2022 RUSSO-UKRAINIAN WAR

Di Fan, Wenjun Shu, Xiao Zhang, Maggie Dong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1042

CAN BRAND ACTIVISM HELP? THE EFFECTS OF FIT AND CONSUMER TRAIT IN REBUILDING BRAND TRUST

Cen Wang, Changyue Song

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1041

THE PARADOX OF BRAND ACTIVISM ADVERTISING: BRIDGING DIVIDES AND DEEPENING POLARIZATION

Yuhosua Ryoo, Matthew Lunde, Pradeep Jacob, Marat Bakpayev

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.320

ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW

Selma Saracevic, Bodo B. Schlegelmilch

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.994

FASHION ACTIVISM: EXPLORING HOW FASHION IMPACTS CONSUMER BEHAVIOR

Farah Fouad, Ana Soares, Eiman Negm

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.97-102

HOW UTILITARIAN AND HEDONIC BENEFITS GENERATE COUPON USAGE: MULTI-GROUP COMPARISON WITH CONSUMER ACTIVISM

Keiya Tabe, Morikazu Hirose

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.866-875