KOREASCHOLAR

STAY FOR THE PUNCHLINE: EXAMINING AD SKIPPING BEHAVIOUR IN HUMOROUS VIDEO ADS

Joanna Lin, Billy Sung, Sean Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.160

THE EFFECT OF PRESENTATION ORDER IN AN INSTAGRAM AD AND TOLERANCE FOR CONTRADICTION ON TOURISM CONSUMERS’ BEHAVIORAL INTENTIONS

Jung Min Jang, Eunyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.445-449

WHEN AI INFLUENCERS AS AD ENDORSERS: THE INTERACTIVE EFFECTS OF PRODUCT CATEGORIES AND AD APPEALS ON AD ATTITUDE

Yushi Song, Hao Wu, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.344-348

AD SKIP BUTTON AND AD EXPOSURE DURATION: THE MODERATING ROLE OF MOTIVES IN PRE-ROLL ADS.

Yongwoog Andy Jeon, Yuhosua Ryoo, Kacy Kim, Sukki Yoon, Sukki Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1498-1502

AD EXPOSURE SEQUENCE IN SCARCITY MARKETING

Sujin Kim, Kacy Kim, Sukki Yoon, Tae Hyun Baek

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.761-766

MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING

Yeolim Yoon, Jikyung Jeanne Kim, Jeonghye Choi, Sanghyeak Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.441

EXAMINING THE ROLE OF SCREEN SIZE AND AD SKEPTICISM ON CONSUMER ATTITUDES TOWARD SUBTITLED VIDEO ADS: AN INVESTIGATION AND ANALYSIS OF MODERATED MODERATION

Yuting Liu, Mineo Kei, Morikazu Hirose

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.339

THE EFFECTS OF INFLUENCERS ON AD EFFECTIVENESS: MODERATING ROLE OF MESSAGE APPEAL AND BRAND AWARENESS

Haiyun Zhu, Yung Kyun Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.135-137

SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA

Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.43

IRRITATE ME AND I’LL BLOCK YOU! – CONSUMER’S COGNITIVE PROCESS LEADING TO AD BLOCKERS

Khyati Jagan, Bijal Mehta, Rasananda Panda

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1107-1108

THE EFFECT OF TYPEFACE ON AD EFFECTS CONSIDERING PSYCHOLOGICAL PERCEPTION AND PERCEIVED COMMUNICATOR’S POWER

Soojin Kim, Yoojung Kim, A-Reum Jung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1046-1051

IMPACT OF AD PERSONALIZATION ON CTR - FINDINGS FROM ONLINE AD CAMPAIGN OF AN INTERNATIONAL HOTEL GROUP

Richa Agrawal, Sandhya Narayanan, Rajan Vishwadeep

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.712-713

THE INFLUENCE OF VISUAL ATTENTION ON AD VARIATION EFFECTIVENESS: A CROSS-CULTURAL INVESTIGATION ON RECALL AND ATTITUDES TOWARDS A BRAND

Ivanka Wong, Benjamin G. Voyer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.176-181

THE MODERATION EFFECT OF AD SKEPTICISM ON PERCEIVED VALUES OF MOBILE ADVERTISING

Fang Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1328-1330

CONSUMER LOCAL-GLOBAL IDENTITY, BRAND ORIGIN, AND CODE-SWITCHED AD EFFECTIVENESS AMONG MONOLINGUALS

Ying-Ching Lin, Kai-Yu Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.719

3D PRINTING AD CAMPAIGN EXPERIENCES: PERCEIVED VALUE OF LUXURY BRANDS AND PURCHASE INTENTION

Juran Kim, Ki Hoon Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.607