KOREASCHOLAR

FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING AND STRATEGIC ADAPTATION IN SOCIAL MEDIA MARKETING

Ankita Misra

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.853

EXPORTER ADAPTATION IN INTERNATIONAL BUYER–SELLER RELATIONSHIPS IN THE DIGITAL ERA

Luyang Gao, Matthew Robson

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.724

MATCHING BUSINESS MODELS THROUGH ADAPTATION IN BUSINESS RELATIONSHIPS: HOW DO SUPPLIERS COPE WITH FAST FASHION?

Simone Guercini, Andrea Runfola

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1529

A MULTI-FACETED EXAMINATION OF THE EXPORT PRODUCT ADAPTATION—CUSTOMER VALUE CREATION RELATIONSHIP

Eleni Tsougkou, John W. Cadogan, Ian R. Hodgkinson, Jοãο S. Oliveira, Tommi Laukkanen, Vicky M. Story, Nahid Yazdani, Nathaniel Boso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1212