KOREASCHOLAR

SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE

Ezra Arenyeka, Dimitrios Dousios, Nick Yip

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.988

THE EFFECT OF AI ROBOT CHARACTERISTICS ON AI ROBOT ADOPTION

Kyusung Hwang, Dongyoup Kim, Eunkyung Lee, Yeosun Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.692

SERVICE TYPE AND CUSTOMER PRIVACY CONCERNS AFFECT ROBOT ADOPTION INTENTIONS

Qi Yao, Chao Hu, Wenkai Zhou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.629-630

THE CHANGES IN CONSUMERS’ SPENDING BEHAVIOR DUE TO THE DIGITALIZATION OF PAYMENT METHODS: THE MODERATING ROLE OF ADOPTION

Hyung Gyoun Byun, Wooju Kim, Jeonghan Hong

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.572-576

A MOTIVATIONAL DESIGN APPROACH TO SUSTAINABILITY APPLICATION ADOPTION

Wun-Xuan Wu, Timmy H. Tseng, Ling-Wei Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.535

OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY

Doyeon Won, Weisheng Chiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.407

DOES CULTURE AFFECT THE ADOPTION OF RADICALLY NEW PRODUCTS? COMPARISON STUDY OF SOUTH KOREA AND USA

Sangwon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.315

ANTECEDENTS AND CONSEQUENCE OF ADOPTION OF ROBOTIC SOLUTIONS IN HOSPITALS: A CUSTOMER PERSPECTIVE

Neha Sadhotra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.229-230

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1562

MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA

Michael Williams, Emily Bacon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1069-1079

EXPLORING THE FACTORS THAT LEAD THE ADOPTION OF VIRTUAL REALITY TECHNOLOGIES AMONG FOOTBALL FANS

Daniela Langaro, Pedro Oliveira, Sandra Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.841-842

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.780

CONSUMER INNOVATIVENESS AND ADOPTION OF ECO-INNOVATIONS – AN INDIAN STUDY

Pradipta Halderpradip, Tommi Laukkanen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.73-77

I FEEL YOU HELPED ME: THE ROLE OF EMOTIONS IN EWOM ADOPTION

Carla Ruiz, Enrique Bigné, Rafael Currás

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1468

UNDERSTANDING E-COMMERCE ADOPTION BY ETHNIC MINORITY CONSUMERS: THE ROLE OF INDIVIDUAL CHARACTERISTICS AND CULTURE CONTACT

Ewelina Lacka, Mike Williams

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1221-1222

DETERMINANTS OF ADOPTION OF FEMALE FITNESS PRODUCTS: AN EVIDENCE FROM URBAN MILLENNIAL WOMEN

Jae Min Jung, Randy B. Stein, Cailin M. Kuchenbecker, Mahta Mirzaeiramin, Quynh T. Le, Sophia S. Jung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1052

AVOIDING LATE ADOPTION OF DIGITAL INNOVATIONS: A CONFIGURATIONAL PERSPECTIVE

Sara F. Jahanmir, Graça Miranda Silva, Jérémy Küper, Luis Filipe Lages

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.710-711

DETERMINING FACTORS IN THE ADOPTION OF P2P PAYMENT SYSTEMS

Francisco Liébana-Cabanillas, Sebastian Molinillo, Arnold Japutra

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.117-118

CONSUMER PERCEPTIONS AND ADOPTION OF MOBILE PAYMENTS IN JOHANNESBURG, SOUTH AFRICA: A CASE OF UNIVERSITY STUDENTS

Nakuze Chalomba, Meenakshi Gujral

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1310-1327

MEASURING WEARABLE TECHNOLOGY ADOPTION BEHAVIOR: THE MEDIATING EFFECT OF FASHION OPINION LEADERSHIP

Yukyung Lee, Minjung Park, Subin Im

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1102-1103