KOREASCHOLAR

THE EFFECT OF SERVICE INNOVATION ON PERCEIVED LUXURIOUSNESS IN ADVERTISEMENT

Sungkyu Lee, Jong-Ho Lee, Tony C. Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.109

ECLIPSING REEXAMINED: THE CONDITIONS UNDER WHICH THE NEGATIVE EFFECTS OF CELEBRITY ADVERTISEMENT ARE SUPPRESSED

Nonoko Ikuji, Mana Nagasaki, Yuumi Ogura, Mai Kikumori

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.546

EFFECTS OF NARROWED SOCIAL DISTANCES ON LOCAL AND INTERNATIONAL CELEBRITY-ENDORSED ADVERTISEMENT ATTITUDES: TOWARDS A RELATIONAL APPROACH

Dave Centeno, Jeff Jianfeng Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.14

EFFECTS OF IMAGE CLOSENESS ON THE PERSUASIVENESS OF ADVERTISEMENT

Sungmi Lee, Kyuha Kim, Yung Kyun Choi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.741

MAKING ADVERTISEMENT MESSAGES MORE EFFECTIVEBY WEATHER-DEPENDENT FRAMING

Felix Weißmüller

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.712-718

THE EFFECT OF SELF-IMAGE CONGRUENCEWITH ADVERTISEMENT ON LUXURY BRAND LOYALTY

Min-Sook Park, Jong-Kuk Shin, Yong Ju

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.156-157

DO ADVERTISEMENTS ON MULTIPLE SOCIAL MEDIA PLATFORMS LEAD TO POSITIVE CONSUMER RESPONSES IN INDIA?

Rajesh Asrani, Hitesh Ruparel

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1877-1888