KOREASCHOLAR

AN EXAMINATION OF STORYTELLING ADVERTISEMENTS ON BUYING BEHAVIOUR

Gift Animashaun, Sven Kuenzel

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1088

SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS

InHye Kim, Yung Kyun Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.18

INVESTIGATING CONSUMERS’ PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES

Gina A. Tran, Atefeh Yazdanparast

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.788-789

TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING

Jin-A Choi, Kiho Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.232

PERCEIVED ATTRACTIVENESS, EXPERTISE, AND ENTERTAINMENT EXPERIENCE OF ACCENTS IN YOUTUBE VIDEO ADVERTISEMENTS: A UNIVERSAL-DIVERSE ORIENTATION APPROACH

Emi Moriuchi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1504-1505

THE ROLE OF QR CODES IN GREEN ADVERTISEMENTS: AN EMPIRICAL RESEARCH COMBINING TAM AND PERCEIVED GREEN VALUE AND GREEN TRUST

Siwei Li, Morikazu Hirose, Yuting Liu, Kei Mineo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.736-745

DO YOU TRUST AI? THE EFFECT OF AI PERSONALIZATION ON ADVERTISEMENTS

Jungkeun Kim, Elise Hunter, Chaein Lee, Jacob C. Lee, Jae-Eun Kim, Dong-Mo Koo, Mark T. Spence

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.239-242

HOW TO ENHANCE SOUNDLESS VIDEO ADVERTISEMENTS

Jung-Kuei Hsieh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.20-23

WHY CONSUMERS BUY “PRODUCTS” WHOSE ADVERTISEMENTS ARE OFFENSIVE?

Enav Friedmann

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1593

A CONTENT ANALYSIS OF USA FOOD AND BEVERAGE ADVERTISEMENTS ON CHILDREN’S TELEVISION: FOCUS ON HEALTH PROMOTION AND OTHER PERSUATION TECHNIQUES

Kanae Suzuki, Michelle R. Nelson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.233-229

CONSUMER RESPONSE TO DISCLAIMERS IN DIGITALLY RETOUCHED ADVERTISEMENTS

Nadine A, Manfred Schwaiger, Charles R. Taylor, John P. Costello

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.9-14

DO ADVERTISEMENTS ON MULTIPLE SOCIAL MEDIA PLATFORMS LEAD TO POSITIVE CONSUMER RESPONSES IN INDIA?

Rajesh Asrani, Hitesh Ruparel

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1877-1888

ENHANCING THE GREENNESS IN CONSUMERS: THE ROLE OF SUSTAINABILITY DISCLOSURES AND ENVIRONMENTAL IMPACT ON ADVERTISEMENTS

Yoon-Na Cho

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.440-441