KOREASCHOLAR

GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES

Courtney Chrimes, Charlene Gallery, Xiaoqian Shen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.17

“FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING

Hua Ariel Li, Monica Grosso, Tingting Mo, Agnes Nairn

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.851-852

REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY

Anastasios Panopoulos, Eirini Koronaki Eirini, Antigone Kyrousi, Athina Zotou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.151-156

ADVERTISING IN A DEVELOPING ECONOMY: ATTITUDES OF YOUNG CONSUMERS IN EGYPT

Mohsen Bagnied, Mark Speece, Ibrahim Hegazy

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.981-995

MULTI-BRAIN NETWORK ACROSS CONSUMERS’ RIGHT INFERIOR FRONTAL GYRUS PREDICTS THEIR ATTITUDES TOWARD ADVERTISING

Tao Liu, Xingchen Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.554-558

THE EFFECTS OF RELIGIOSITY AND SOCIALIZATION AGENTS ON ATTITUDES TOWARD MORAL AND OFFENSIVE ADVERTISING

Shin Jong-Kuk, Park, Min-Sook, Ross Corey Allen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.928-940

INAPPROPRIATE OR INTRIGUING? THE IMPACT OF DEMOGRAPHICS AND PSYCHOGRAPHICS ON THE ATTITUDES OF GENDERS TOWARDS SEXUAL IMAGERY IN PRESS ADVERTISING

Essam Ibrahim, Rebecca Williamson, Abeer Hassan

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.894-900