KOREASCHOLAR

THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS

Dinara Davlembayeva, Simos Chari, Savvas Papagiannidis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.663

SERVICE TYPE AND CUSTOMER PRIVACY CONCERNS AFFECT ROBOT ADOPTION INTENTIONS

Qi Yao, Chao Hu, Wenkai Zhou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.629-630

DOES PARASOCIAL INTERACTION WITH DIGITAL INFLUENCERS AFFECT WELL-BEING? FROM THE PERSPECTIVES OF DIGITAL INFLUENCERS’ ATTRIBUTES AND FOLLOWERS’ COMPENSATION PSYCHOLOGY

Chien-Wen Chen, Nguyen Duong Thuy Trang, Mingchang Chih, Pei-Ying Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.389

DOES CULTURE AFFECT THE ADOPTION OF RADICALLY NEW PRODUCTS? COMPARISON STUDY OF SOUTH KOREA AND USA

Sangwon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.315

SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING

Sandra Loureiro, João Guerreiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.107-108

HOW DOES INNOVATIVE SERVICE OF LAST MILE DELIVERY AFFECT CUSTOMER SATISFACTION IN ONLINE RETAILING?

Min-Sook Park, Jongkuk Shin, Yong Ju

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1499

REVISITING COOL PLACES: HOW DESTINATION SERVICE QUALITY AND TOURISM APP USE AFFECT PERCEIVED COOLNESS AND REVISIT INTENTION

Corey Ross, Jongkuk Shin, Minkyung Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.962-965

THE WORLD CAFÈ AS INNOVATIVE APPROACH TO DETECT NEW VARIABLES THAT AFFECT CONSUMER ACCEPTANCE TOWARDS SELF-DRIVING CARS

Abea Sippel

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.603-607

HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY

Cagri Talay, Lynn Oxborrow, Helen Goworek

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.281

AFFECT AND COGNITION IN SHARING ECONOMY-BASED EXPERIENTIAL TOURISM

K. Aso, H. Nakagawa, F. Sussan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.244-249

CAN’T HELP FALLING IN LOVE: HOW LUXURY BRANDS GENERATE CONSUMER AFFECT IN SOCIAL MEDIA

Jan-Frederik Gräve, Marius Johnen, Sina Kaltenbach, Timo Mandler

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.164-168

HOW DOES LOCATION BASED MARKETING AFFECT MOBILE RETAIL REVENUES? THE COMPLEX INTERPLAY OF TACTIC, DEVICE AND USER TYPE

Syagnik Banerjee, Shichun Xu, Scott D. Johnson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.7

EDUCATIONAL VALUE: DO UNIVERSITY CHOICES AFFECT COMPANY PERFORMANCE?

Alberto Pezzi, Luca Petruzzellis, Ottorino Morresi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1250-1257

A STUDY ON THE VALUES THAT AFFECT ECO-FRIENDLY BUYING BEHAVIOR

Hyun Ju Lee, Seong-Yeon Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.742-744

WAITING IN CHECKOUT LINES: HOW SELF-CHECKOUT SYSTEMS AFFECT CUSTOMERS’ PERCEPTIONS OF WAITING AND SATISFACTION

F. Morimura, K. Nishioka, C. Minami

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2106-2116

DO BRAND IMAGE AND COUNTRY OF MANUFACTUR AFFECT CONSUMERS’ PERCEPTION OF LUXURY BRAND AFTER M&AS?

Hsiang-Ming Lee, Tsai Chen, Hong-Yew Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1924-1942

THE COMPANY YOU KEEP: HOW PERSONALIZED GIFTS AFFECT RELATIONSHIPS WITH FRIENDS

Marta Pizzetti, Michael Gibbert

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1520

THE IMPACT OF SERVICE BRAND PERSONALITY ON BRAND AFFECT, BRAND TRUST AND BRAND LOYALTY

Ursula Bougoure, Dominique Greer, Ben Smith

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1130

HOW AN INDIVIDUAL’S SELF-CONSTRUALS, COSMOPOLITAN AND LOCAL ORIENTATION AFFECT THE IMPACT OF THE FOUR SELF-CONGRUITY TYPES ON BRAND ATTITUDE

Hector Gonzalez Jimenez, Fernando Fastoso, Kyoko Fukukawa

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.797-798