KOREASCHOLAR

FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES

Ziva Chapweteka, Caryn Bridgen, Nkosivile Madinga, Nqobile Bundwini

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1085

THE EVOLUTION OF BUYER-SELLER RELATIONSHIPS IN THE DIGITAL AGE: A PHILOSOPHICAL APPROACH

Erasmia Leonidou, Christiana Tsaousi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1071

BRIDGING BUSINESSES DIGITALLY: A SYSTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE

Mariya Onopko, Anastasiya Henk

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1008

TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE

Jani Holopainen, Dongdong Yao, Abdullah Al Mamun, Tommi Laukkanen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.916

ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS

Heerah Jose, Elizabeth L. Jackson, Chien Duong, Billy Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.618

ETHICAL CONSUMPTION IN THE AGE OF AI: A COMPARATIVE ANALYSIS OF AI AND HUMAN AGENTS

Sunhwa Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.494-497

ENGAGING CONSUMERS IN THE DIGITAL AGE: THE ROLE OF ADVERTISING INTERACTION TYPES IN SOCIAL MEDIA MARKETING EFFECTIVENESS

Fengjie Zhang, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.437

초고령사회 대응을 위한 정년연장 필요성과 정책적 실천 전략 - 제주특별자치도를 중심으로 -

이순국, 김창우

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.67-84

DIGITAL GOVERNMENT AND SMART CITIES IN THE DIGITAL TRANSFORMATION AGE: FOCUSING ON KNOWLEDGE TRANSFER TO PARTNER COUNTRIES

Chrin Kim, Kyung-Ah Kim, Young-Ah Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.982-983

EXAMINING AFRICAN MILLENNIALS' INTERACTION WITH RETAILING AND DISTRIBUTION CHANNELS IN THE NEW DIGITAL AGE-THE REALITIES

Tendai Chikweche, James Lappeman, Paul Egan, Hossain Mohammed

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.903-904

HOW TO BRIDGE THE GAP BETWEEN BRAND RECOGNITION AND CUSTOMER PERCEIVED VALUE IN THE DIGITAL AGE?

Lang-lung Luke Chiang, Mia Hsiao-Wen Ho, Chun-Yueh Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.685

DIFFERNCES IN ENVIRONMENTAL AWARENESS AND MASS MEDIA IMPACT ON INTENSION TO INSTALL PV AS AN ENVRIONMENTALLY FRIENDLY PRODUCT BY AGE

Mariko Kiho, Ryo Mukae, Yoshinobu Kawahara, Takashi Kawashima

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.668-672

THE EFFECTIVENESS OF USER-GENERATED STORIES IN DIGITAL AGE, ROLE OF CONTENT CHARACTERISTICS AND INDIVIDUAL DIFFERENCES

Sahar Karimi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1030

B-TO-B RELATIONSHIPS AND CO-CREATION OF VALUE IN THE DIGITAL AGE—QUO VADIS?

Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1313-1314

THE MODERATING ROLE OF AGE: THE IMPACT OFWEBSITE INTERACTIVITY ON BRAND DEVELOPMENT IN CHINESE OTA WEBSITES

Ben Haobin, Albert A. Barreda, Khaldoon Nusair, Fevzi Okumus

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1710-1711

LUXURY BRANDING BEYOND EARTH: EXTRATERRESTRIAL EXPLORATIONS OF CONSUMPTION IN AN AGE OF SPACE TRAVEL

Ming Lim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.237-238

EXPLAINING CONSUMER USE OF RENEWABLE ENERGY: DETERMINANTS, AND GENDER AND AGE MODERATOR EFFECTS

Helena Martins Gonçalves, AdrianaViegas

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1449-1450

THE RIGHT AGE TO FEEL GREEN – AGE AS A MODERATOR OF SOCIAL LABELING INFLUENCE ON CHILDREN’S PRO-ENVIRONMENTAL BEHAVIORS

Julien Bourjot-Deparis, Karine Charry, Béatrice Parguel

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.209-215