KOREASCHOLAR

ALLIANCE PORTFOLIO CONFIGURATION, KNOWLEDGE DEVELOPMENT, AND INNOVATION: THEORETICAL FRAMEWORK AND EMPIRICAL EVIDENCE

Shichun Xu, Erin Cavusgil

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.718-719

AN EXAMINATION OF FRAMING IN STRATEGIC ALLIANCE NEGOTIATION BETWEEN RETAILERS AND SUPPLIERS

Tomokazu Kubo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1141-1145

RESEARCH ON MARKET ORIENTATION, CHOICES OF PATENT STRATEGIES, AND THEIR OUTPUT EFFECT ON ALLIANCE FIRMS

Binbin Jiang, Honglei Liu, C. Anthony Di Benedetto, Gang Song

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.383-385

FIRM INNOVATIVENESS OF VERTICAL ALLIANCE PORTFOLIO IN NEW PRODUCT DEVELOPMENT

Teck-Yong Eng, Sena Ozdemir, Destan Kandemir

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.117