KOREASCHOLAR

EGOISTIC AND ALTRUISTIC CLAIMS IN GREEN APPAREL ADVERTISING

Tae-Im Han, Haesun Park-Poaps

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1017-1018

INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC

Monica Mendini, Paula C. Peter, Salvatore Maione

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1543