KOREASCHOLAR

AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH

Emi Moriuchi, Naoko Moriyoshi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1087-1088

‘FERMENTING A BUSINESS’: INVESTIGATING ENVIRONMENTAL ANTECEDENTS OF ENTREPRENEURIAL ALERTNESS AMONG AMERICAN HOMEBREWERS USING FUZZY SET ANALYSIS

Vita Kadile, Alessandro Biraglia

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1260-1261

FROM AMATEURS TO CELEBRITIES: A CROSS-CULTURAL STUDY COMPARING TAIWANESE AND AMERICAN FASHION BLOGGERS

Hsin-Hsuan Meg Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.983

SOUTH AMERICAN COUNTRIES’ POSITIONING ON PERSONALITY TRAITS: ANALYSIS OF 10 NATIONAL TOURISM WEBSITES

José I. Rojas-Méndez, Michael J. Hine

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1963-1977